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AYR is an e-commerce driven, vertically-integrated womenswear line headquartered in New York City. Launched in February 2014, it was co-founded by Maggie Winter, Jac Cameron, and CEO and Founder of Bonobos Inc., Andy Dunn. The name AYR is an acronym for “All Year Round.”〔http://fashionista.com/2014/02/e-commerce-newcomer-ayr-wants-to-be-your-go-to-for-everyday-essentials〕 The line offers an edited collection of womenswear, with a focus on denim.〔http://www.vogue.com/10556461/meet-ayr-new-favorite-jeans/〕 It emerged in a wave of post-recession brands rethinking the traditional brick and mortar retail model.〔http://www.harpersbazaar.com/fashion/designers/a4484/brand-watch-ayr/〕 Like its brother company Bonobos, AYR launched exclusively online. In April, it launched its first Guideshop in its New York headquarters.〔http://www.nytimes.com/2014/04/24/fashion/trench-coats-for-spring-new-jewelry-bonobos-introduces-ayr-label-and-more-shopping-news.html?_r=0〕 In September 2014, it expanded through a wholesale partnership with Shopbop.〔 http://www.racked.com/2014/9/16/7576617/ayr-shopbop〕 AYR has gained recognition in the tech design space. In April 2014, AYR’s e-commerce site was named AWWWard’s “Site of the Day.”〔 http://www.awwwards.com/web-design-awards/ayr-1〕 In July 2014, their (digital catalog ) was given the same award.〔 http://www.awwwards.com/web-design-awards/ayr-editions-ss14〕 ==References== * * * * 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「AYR (clothing label)」の詳細全文を読む スポンサード リンク
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